This Couple Made $30,000 Selling Trader Joe's Products on Amazon

Third party sellers created a business and fair amount of notoriety by buying and selling Trader Joe's products online. Joe's products are popular, but not available everywhere, so clever entrepreneurs turn a profit selling items online. While the process is legal, Trader Joe's doesn't seem to like it.

Who resells Trader Joe's?

Are you familiar with the Trader Joe's aftermarket? The brand has a long history of customers buying it's products with the intention to resell them. One of the most notorious was "Pirate Joe", a Canadian living near the border to the USA.

Because there are no Trader Joe's locations in Canada, Pirate Joe (real name Michael Hallatt) would cross the border and purchase authentic Joe's goods, then resell them for profit. Another great example of the Trader Joe's aftermarket are Juston and Kristen Herbert, who built a business around a single product.

Trader Joe's has no online store, no options for delivery, not even curbside pickup. They also do not franchise, and if Trader Joe isn't interested in coming to your part of the country, you aren't getting and of his goods.

That is, if you're lucky enough to live in America, since there are no Trader Joe's outside the USA anyways. The Joeless must turn to resellers and this time, the product they want is Trader Joe's Everything But The Bagel Seasoning.

Is it profitable to resell bagel seasoning?

Sold in stores for $1.80, the Herberts buy in bulk, preferring to pick up around $150 worth at a time, and then package the jars individual for resale. They use Amazon to run their business, who handles warehousing, fulfillment and shipping of each order.

The jars typically sell for around $6, and after Amazon's fees, it comes down to around 80 cents of profit for each jar. Over the course of 2018, the couple made $30,000 in profit from seasoning alone!

What do you think? Is it worth it? Or would you rather shop somewhere with curbside pickup? Let us know below!